Mike Shaffer - Chief Marketing OfficerMike Shaffer

Vice President / Chief Marketing Officer

Mike Shaffer brings 16+ years managing and developing marketing strategies for start-up companies to fortune 500 automotive, retail, and media outlets. He is also a University Professor lecturing on these same topics. The marketing strategies Mike has provided have resulted in the successful launch of multiple businesses, millions in revenue, and over 16 million sessions per month on websites and/or mobile apps.

Mike has strategically managed, marketed, and accelerated web properties such as motorsport.com, motor1.com, and autonation.com, to name a few, lifting the number of website visits from zero into the multiple millions each month. The upfront strategic business planning, competitive analysis, marketing strategy, and technical approach Mike brings is unmatched and highly sought after.

“One of the many things I’ve learned in my years of experience is that each business is truly unique and requires a unique representation on the web. The path for growth is in highlighting these unique characteristics about a business in an effective manner, allowing you to stand out from your competitors, and enabling huge returns in your marketing investment.”

Mike Shaffer holds two undergraduate degrees in Computer Information Systems and Technology Management, and a Masters degree in Business Administration from the University of Central Florida. Mike has not only demonstrated his abilities, but has demonstrated his passion for what he does. He is instrumental in the digital brand awareness and overall growth of Able American Jets.

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